C O N T E N T D I R E C T O R & S T R A T E G I S T

Brendan Andolsek Bradley brings over a decade of experience at the intersection of entertainment, immersive tech, and digital storytelling—creating award-winning campaigns, performances, and pipelines that engage audiences across platforms.

With roots in performance, interactive design, and emerging technology, Brendan brings a unique voice to content direction—building story-first experiences that drive engagement and innovation. From award-winning web series and national ad campaigns to virtual reality musicals and viral labor organizing, his work blends artistry and strategy to meet audiences —wherever they are.

This portfolio highlights a curated selection of Brendan’s work as a content creator, strategist, and director, with an emphasis on:

  • Multi-platform storytelling

  • Branded entertainment and IP development

  • Audience engagement through emerging formats

  • Performance-led creative direction

  • Cross-disciplinary collaboration

Higlights:

🔹 Original IP with proven distribution across film, stage, VR, digital

🔹 Audience and platform impact metrics (views, downloads, ticket revenue, app growth)

🔹 Strategic institutional partnerships (Legendary, Turkish Airlines, Edinburgh Fringe)

🔹 A variety of formats: scripted content, immersive events, branded campaigns, musicals

🔹 50+ creators onboarded to XR workflows

🔹 #25 on iTunes U.S. Soundtrack chart

🔹 My outfit in the Smithsonian Museum

🔹 🎭 100+ live VR musical shows

🔹 Featured in Forbes, AP, The Guardian

What I offer:

  • Scriptwriting + Showrunning

  • Campaign/Content Strategy

  • Immersive/Interactive Development

  • Talent Direction & Casting

  • VFX/Post Supervision

  • Distribution & Audience Engagement

Showrunner, Writer, Director
Short Series + Companion Podcast

An award-winning digital series hailed by Tubefilter as “the best indie comedy on the internet,” Squatters was licensed as DailyMotion’s first original comedy series, receiving weekly homepage takeovers and drawing 10,000+ first-day views throughout the summer of 2010.

To deepen audience engagement, the project expanded into a live-recorded podcast at the John Lovitz Comedy Club, attracting over 20,000 weekly listeners and building a devoted cross-platform fanbase. Brendan’s dual-channel strategy—leveraging streaming video and live audio—was an early demonstration of platform synergy in digital storytelling.

Key Strategies:

  • Early platform partnership/licensing (DailyMotion Originals)

  • Homepage-driven traffic spikes & viewership analytics

  • Transmedia expansion: live comedy + podcast

  • Organic fanbase development across web and IRL

Squatters

Writer, Director, Producer, Actor
Feature Film + Branded Content Campaign

Non-Transferable (2017) is a romantic comedy that exemplifies innovative storytelling through strategic brand integration and cross-platform engagement.

Partnerships

  • Turkish Airlines: The airline was seamlessly woven into the storyline, serving as more than just a backdrop but as a pivotal element of the plot.

  • Ministry of Culture and Tourism (Turkey): Collaborated to promote Turkey as a travel destination, aligning with the film's themes and enhancing its authenticity.

📣 Branded Content Strategy

  • Social Media Campaign: Leveraging the film's themes, a targeted social media strategy was implemented to engage audiences and promote Turkish Airlines' services.

  • Press and Media Coverage: The innovative approach garnered attention from various media outlets, highlighting the successful fusion of entertainment and brand marketing.

  • eTicket Distribution: In partnership with UltraFlix and Swig Media, the film utilized a push-marketing tool called the eTicket, allowing viewers to access the movie through messaging apps, email, and social media with a single click.

📊 Measurable Impact

  • Audience Engagement: The film achieved a 72% audience score on Rotten Tomatoes, indicating positive reception.

  • Distribution: Available on multiple digital platforms an syndicated globally.

This project exemplifies how storytelling can be effectively combined with brand objectives, resulting in content that resonates with audiences and achieves marketing goals.

Non-Transferable

Writer, Director, Producer, Post Supervisor
Sci-Fi Short Film + VR Activation + Platform Growth Campaign

Sona is a genre-defying science fiction short that exemplifies a complete 360° content strategy—from concept development and live-action direction to post-production, animation, and immersive platform rollout. Brendan Andolsek Bradley led the project across every phase, culminating in a high-profile sale and strategic launch with Legendary Digital.

🎬 End-to-End Execution

  • Oversaw all stages of development, writing, directing, and post-production—including visual effects and animation supervision for spaceflight and holographic UI sequences.

  • Built the spaceship set in his own apartment to shoot the proof-of-concept pilot, demonstrating creative ingenuity and production leadership under indie constraints.

🤝 Sale & Distribution

  • The concept was greenlit and acquired by Legendary Digital for its Alpha streaming platform based on the independently produced pilot.

  • The project served as a model for indie-to-studio IP incubation, expanding from solo vision to platform-wide activation.

🕶️ Comic-Con Launch + VR Activation

  • Premiered at San Diego Comic-Con with a fully immersive VR escape room activation, scaled from the original apartment-built set.

  • Users explored the story’s spaceship environment in VR using HTC Vive, leading to a 5% spike in active user engagement on Legendary’s Alpha app.

📰 Press & Recognition

  • Featured in Variety, Collider, The Wrap, Daily Dead, and ComicBook.com.

  • Applauded for fusing cinematic polish with immersive innovation; described as “Blade Runner meets Gravity… built for the digital age.”

  • Noted by Variety as a standout digital-native production from a creator breaking new ground in storytelling formats.

📊 Measurable Impact

  • 5% increase in active users on Alpha following the VR launch.

  • Demonstrated value in developing original IP with multimedia scalability—film, VR, platform integration, and live event activation.

Sona

Creator, Director, Producer
Live Virtual Performance Ecosystem + Institutional Engagement Strategy

During the global shutdown, Brendan Andolsek Bradley launched a dual initiative redefining digital theater: #FutureStages, an open-source toolkit for transitioning stage work online, and OnBoardXR, a recurring showcase for live immersive works built entirely in WebXR platforms.

Together, these projects activated a resilient, creator-first ecosystem that enabled artists, educators, and institutions to continue innovating during lockdown—and beyond.

🛠️ Strategic Execution

  • #FutureStages offered free, customizable XR templates to creators around the world, empowering low-barrier access to browser-based virtual stages.

  • OnBoardXR became a semiannual residency and public showcase, producing over 50 XR-native performances across multiple continents.

🤝 Institutional Partnerships

  • Collaborated with leading theater and academic institutions including:

    • Actors Theatre of Louisville

    • ASU Gammage

    • TCG (Theatre Communications Group)

    • Ferryman Collective

    • Museum of Science, Boston

📊 Measurable Impact

  • 30% of audiences identified OnBoardXR as their first-ever virtual reality or live VR experience.

  • 19% of attendees paid $20 or more on a “pay what you want” ticket model.

  • Built and moderated a 500-member Discord community to coordinate artist residencies, audience Q&As, and cross-disciplinary collaboration.

  • Brendan’s Twitter became verified with 12,000+ followers, positioning him as a leading voice in live entertainment, immersive, and XR innovation.

FutureStages & OnboardXR

Creator, Writer, Performer
Original Musical IP • Cross-Platform Performance • Interactive Storytelling

Non-Player Character is an original musical conceived and performed by Brendan Andolsek Bradley, told across multiple mediums: stage, screen, VR, and song. Designed as a cohesive storyworld with emotional depth and technical flexibility, the project was built to meet audiences wherever they were—on-site, online, or in-world.

🎭 Storytelling Across Formats

  • Live Performances: 24 consecutive shows at Edinburgh Fringe’s Imaginex 360° dome, blending Broadway-style vocals with interactive audience inputs.

  • Virtual Stage Shows: Staged in VR with real-time interaction, generative text, and motion-captured character performance.

  • Livestream & VOD: Adapted for simultaneous Twitch, YouTube, and private event streams.

  • Playable Digital Worlds: Fans could explore NPC's universe through asynchronous quests, characters, and branching lore environments built in Unity and WebXR.

🎧 Original Music Distribution

  • Released the Workshop Cast Recording, including the breakout single “Reprogram Me.”

  • Debuted at #25 on the U.S. iTunes Soundtrack Chart, proving transmedia musicals can drive measurable music engagement.

  • Lyrics and melodies reinforced core themes of identity, autonomy, and self-expression across all performance modes.

🧠 Innovation with Purpose

  • Each medium served a narrative function: VR for intimacy, live stage for spectacle, livestream for reach, and worldbuilding for persistence.

  • Used generative AI, audience chat prompts, and reactive systems—not for novelty, but to mirror the show’s central theme: What does it mean to have agency?

📰 Recognition & Press

  • Nominated for both the Auggie Awards and VR Awards

  • Featured in Fame Magazine as “a flawless blend of Broadway, video games, pop, and comedy bliss”

  • Covered by XR and performance outlets as a pioneering format for hybrid musicals and generative storytelling

📊 Impact

  • Delivered a multi-format artistic experience while maintaining coherence and emotional continuity

  • Demonstrated the viability of transmedia musicals as original IP with theatrical, interactive, and musical revenue potential

  • Served as a model for next-gen performance pipelines that prioritize artistry and adaptability

Non-Player Character

Viral Influencer

🍍 O V E R V I E W

The day after the Hollywood Writers Guild went on strike, Brendan showed up in solidarity—and was quickly referred by WGA Strike Captains to support SAG-AFTRA’s organizing efforts. Almost immediately, he became a recognized leader at the Paramount lot, coordinating daily scheduling, safety, donation intake, and volunteer training for the duration of the strike.

🍍 I N F L U E N C E R

Each morning, Brendan posted a video from the Paramount gate—breaking down industry context, labor updates, and business lessons drawn from his 100+ screen credits. The series went viral, tripling his follower count and earning over 2 million views in three months across Instagram and TikTok, where he became affectionately known as “the pineapple hat guy.”

Journalists and celebrities sought him out both online and on the line for commentary and updates. Today, his strike uniform and signature pineapple hat are preserved in the Smithsonian’s National Museum of American History, where Brendan remains an active voice in union service and community organizing.